Some folks get so excited about the ad, commercial or flyer that they don't really think through the entire conversion process. It is not enough to have people notice your advertising; you need them to act on it in ways that are quite specific. Not planning the life cycle of your advertising is a bit like planning the wedding, but not the union. The day after all of the excitement is over, you may be left with just a big bill and a headache.
When you add much extras on your proposal, the cost adds up and it turns off clients. This may also open chances for your competitors to charge lower. My recommendation is to put the shooting and editing of the movie in your quote but only 1 DVD copy. Your proposal should demonstrate that any additional DVDs or documents for their website will be an extra charge. They usually forget about obtaining copies of the files until the project is finished.
Keep it short - We have short attention spans. It's when it comes to visuals, and a simple fact. Our brains have a system that is perfectly attuned that kicks in after a minute or so. According to this corporate video production usually lasts between 2-3 minutes. All projects are different so you should think about dividing the video, if it's Check This Out significantly longer than this.
Green screen is not new technology, of course! Technology has ramped up the use of green screen in entertainment and news, but there's a place for it as well. Keying the screen out and adding in a certain background can set the mood for your video. You have so many more options for backgrounds that what you are most likely to find around a corporate office.
Talk write last! - You'll be astounded at the results of talking to your employees. You will need to work out what the video is all about firstly, then jot down a load of questions you can ask your workers. Folks love to talk and you may be surprised at what you uncover with this approach. You can start writing a script once you've talked to your employees. Keep it simple and make sure your interviews are transcribed on paper and select your answers.
Audio blogging and video blogging can be forms of communication. They aren't for everyone but don't rule out them. Are? If so, you might look at. Not every day, but in some kind of creative and useful way that promotes your voice abilities so that prospective customers can evaluate audio technique and your voice.
Clients will be impressed and will believe they are all full-time employees, providing the illusion that you're a company that is larger that you are.